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Australian first Swaddle funding package celebrated

The first three weeks of the Australian first innovative zero out of pocket costs for private maternity care has been celebrated during an event at the San Hospital.

San Hospital and health fund HCF team members were joined by representatives of the obstetricians, paediatricians, anaesthetists and ultrasound provider who have partnered to deliver the innovative Swaddle San Baby Bundle which ensures zero out of pocket maternity expenses for eligible HCF member mums who have their babies at the San.

Chief Nursing Executive Clare Lumley acted as master of ceremonies for the evening and flagged how the program was possible.

“In HCF we found a fellow non-for-profit organisation who shares our mission to do something positive for maternity services and private healthcare” Clare said.

(Pictured from left to right: Brett Goods, Dr Eleanor Bailey,  Julie Andrews, Dr John Keogh, Dr Girija Prabhala, Dr Andrew Booker)

“We were also privileged to have a group of clinicians who shared our values, as well as diagnostic service providers willing to work with us.

When we work together amazing things like Swaddle are possible.”

Chief Executive Officer Brett Goods reflected on the Hospital’s motivation for being involved and what being a not-for-profit means to Adventist HealthCare.

“We are a not-for-profit community hospital .

We are not for the profit of shareholders- we are for the profit of a better community.

We saw a unique opportunity with the provision of our obstetric services.

We wanted to provide a solution to an important sector of our community to impact their experience and their decisions about private hospital usage.

There wasn’t a unilateral view of what that should be but there was a great deal of goodwill about doing something.”

HCF said that it listened to and acted on feedback from its members, wanting to provide high quality services in a timely manner, recognising that out of pocket expenses effects a members’ experience, highlighting that with similar core not-for-profit values as the San, the collaboration on this project came naturally.

Brett Goods expressed his thanks to the obstetricians, paediatricians, anaesthetists, and ultrasound provider who collaborated for the innovative package and the teams who made it happen.

“It’s only been three weeks since the program started but the feedback from patients has been unambiguously well received.

We have been delivering babies here at the San for over 117 years and look forward to continuing to play this important role in the lives of our community.”

Click here for Swaddle information

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